Product Design · UX/UI · Communication

Portfolio of projects and experience

Here I detail the key projects from my latest role: goals, my role, business impact, and outcomes. Some include demos, videos, and screenshots.

View projects Contact me

Work focus

Research and CJM
Complex interface design
Service design
Team communication

About

I help product teams turn complex challenges into clear user journeys. I enjoy structuring insights, working with metrics, and translating ideas into understandable prototypes.

3 years in product development

20+ projects

5 business domains

Where I feel at home

B2B, fintech, telecom, SaaS, internal tools. 2 years of experience in the complex personal bankruptcy domain. I map complex projects and align cross-functional teams.

Figma Design Ops Product Discovery Prototyping

Projects from the last 10 months

These cases were fully designed and implemented by me, including the architecture. Add screenshots, photos, or short videos per case.

CRM · communication

Cascade messaging for CRM

Service for WhatsApp/Telegram/SMS messaging with automatic channel fallback and CRM event handling. Communication scenarios are mapped to CRM stages with clear priority rules.

Priority-based cascade delivery across channels
Bitrix24 webhook handlers for stages and events
Templates and automated scenarios
Predictive system: Voximplant, Python service, Asterisk, Bitrix24
Unified controls for statuses, retries, and failures
Value: faster client responses and higher contact reach
Uniqueness: one cascade layer for chat, SMS, and telephony

Role: architecture, development, integrations, delivery, documentation.

Bitrix24 · interface

Messenger inside CRM cards

Embedded Bitrix24 app with a chat UI inside CRM cards so managers can message clients and send files directly in the CRM, with the full conversation stored in context.

Message history and delivery statuses
Placements for leads, deals, and contacts
HTTP integration with the messaging service
Lightweight UI optimized for Bitrix24 iframes
Value: reps work in one window with less context switching
Uniqueness: chat embedded directly in the CRM card

Role: architecture, development, integrations, delivery, documentation.

CRM · history

CRM communication timeline

Service that captures Bitrix24 timeline events (comments, calls, emails, meetings) into custom fields and a database, plus compliance checks across CRM entities. It gives full visibility into how each entity is handled by the team.

100% coverage checks for regulatory compliance
Notifications to responsible teams about detected issues
Improved service quality and reduced churn as a result
Readable timeline stored in CRM fields for QA reviews
Value: quality control at full CRM scale
Uniqueness: history and compliance checks in one pipeline

Role: architecture, development, integrations, delivery, documentation.

Sales · bot

Telegram sales funnel bot

Multi-step qualification and consultation bot with CRM integration, voice handling, and LLM guidance. The flow is tuned for conversion and captures structured data for sales teams.

12-stage FSM with A/B tested scenarios
MySQL persistence for profiles and sessions
GPT consultations, Whisper audio, RAG knowledge base
CRM webhooks and event logging for sales analytics
Value: more qualified leads with less manual work
Uniqueness: FSM + RAG + voice in one bot

Role: architecture, development, integrations, delivery, documentation.

CRM · analytics

Duplicate and quality analytics for deals

High-performance Bitrix24 analytics service with a Rust API, Python ETL, and a web UI for reports. It provides consistent quality metrics and clear ownership at the team level.

Automated data sync and normalization
Redis cache and Google Sheets exports
Interactive tables with modal details
Analytics for marketers, ad cabinets, and lead packages
Value: reliable quality metrics and business transparency
Uniqueness: Rust API for high-throughput analytics

Role: architecture, development, integrations, delivery, documentation.

Telecom · Automation

Auto-change bot for number carousels

Automated number rotation for carousels: Telegram bot management, API sync, usage tracking, and a secure admin workflow. It reduces manual ops and keeps campaigns stable.

Multi-carousel control with flexible rotation schedules
History and usage_count tracking per number
Dialog for newly detected active numbers
Audit logs and encrypted API keys
Value: fewer downtime risks during number changes
Uniqueness: flexible rotation logic with number health tracking

Role: architecture, development, integrations, delivery, documentation.

Happy to share more details

Reach out for access to private cases or to clarify specifics.

darya@example.com Telegram